The key features of the homepage are:
- Simple, clean and beautiful design (layout that would be cleaner, more open and more easily readable. There was also a desire to get away from the tired and monotonous blue base colour of the original page.)
- Personalization (you can choose the content that interests you by adding and removing the content boxes.The user can also create their own page layout by rearranging the boxes in the layout of their choice.)
- Localization (Users can now set their own location, enabling them to access local sites, weather, news, radio and TV schedules.)
- Simplicity (the customization is intuitive and includes an interactive demo and tips to guide users through the process. It is also unobtrusive – if the user has no desire to customize their page their experience won't be compromised.)
- Search (The site is much easier to read and scan at a glance. At the top of the page there's a search function,and at the bottom a full directory of all BBC sites and a link to the A-Z, allowing users to quickly find what they're looking for.)
- Nostalgia (The BBC analogue clock)
In another post Richard Titus mentioned some sites that are similar to, inspired by, or in one case a borderline copy the BBC new design
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